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What does Growth look like to you?




“I need to grow my business”

“I need to take that business to the next level.”

I often hear that as a business coach. But what does it really mean? What’s the definition of business growth?


Business Growth

A simple definition of business growth is one that is expanding in one or more ways.

The truth is the concept of business growth is not strictly defined and can encompass various aspects of expansion and progress. It is not solely tied to a single metric but rather a combination of data points that collectively indicate growth.

Here are some common data points and indicators that can demonstrate business growth:

  • Revenue Growth: Increasing revenue over time is a primary indicator of business growth. This can be measured by tracking sales figures, total revenue, or average transaction value.

  • Customer Acquisition: Growing your customer base is a positive sign of business expansion. Monitoring the number of new customers or the rate at which you acquire new customers can indicate growth.

  • Profitability: Increasing profitability indicates that your business is growing in a sustainable manner. Tracking key profitability metrics such as gross profit margin, net profit margin, or return on investment can provide insights into growth.

  • Employee Growth: Hiring new employees and expanding your team is often a result of business growth. Tracking changes in the number of employees or full-time equivalents can reflect expansion.

  • Geographic Expansion: If your business is expanding into new markets or locations, it indicates growth. Monitoring the number of new locations or the percentage of sales from new markets can demonstrate this type of growth.

  • Product or Service Expansion: Introducing new products or services to meet customer needs and broaden your offerings is a sign of growth. Tracking the development and launch of new products or services can highlight expansion.

These data points and indicators should be viewed collectively, as each business may prioritise and weigh them differently based on their industry, goals, and specific circumstances. By analysing these various metrics, you can gain a more comprehensive understanding of your business’s growth trajectory.


Defining Growth for Your Business

Defining what growth means for your business is crucial because it provides clarity and sets the direction for your efforts. As a business owner, you have the autonomy to determine what growth means to you based on your unique vision, mission, and goals. It’s important to align your growth objectives with your overall business strategy.

It’s also important to note that the specific definition of growth can vary from one business owner to another, and it can evolve as your business progresses through different stages. For a startup, growth may be primarily focused on acquiring customers and generating sales. As your business becomes more established, growth objectives may shift to areas such as team expansion, market expansion, product diversification, or even sustainability goals.


It’s Your Turn

Now that we’re clear that you have the autonomy to determine what growth looks like for your business, why not take some time to write it down in detail? Remember, growth is a unique journey for each business, and it is important to define it in a way that aligns with your long-term vision and objectives. By understanding your own perspective on growth and setting meaningful goals, you can chart a path that leads to sustainable and meaningful success for your business.


The above article is part of the Make Growth Happen Series which is tailored to help business owners take a more Holistic Approach to Business Growth.

Janice is a Certified Business Coach whose extensive knowledge and experience in various aspects of business has set her on a mission to help business leaders turn their Vision into Reality. She works with them to develop the right strategies, structure and skills needed to take their business to the next level. She is the Author of The Ten Commandments of Crisis Management. Janice also works with Christian business owners who desire to run their business based on Biblical Principles.

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