From Strategy to Structure: The Next Step in Building a Better Business
- Janice George-Pinard
- May 29
- 3 min read

Over the past few months, I’ve been diving deep into the topic of Strategy - a foundational pillar for any business seeking sustainable growth. We’ve explored how a tailored growth strategy can guide better decision-making, help you prioritize the right things, and keep your business aligned with its long-term vision.
However, strategy alone isn’t enough.
A brilliant strategy can still fall flat without the right structure to support it.That’s why, over the next few months, I’ll be shifting the focus to the second key pillar for growth: Structure.
I’ll be sharing lessons from my own journey, both the the successes and the challenges, and the lessons I've learned along the way. I’ll also share what I’ve learned from helping businesses grow, restructure, and scale.
So what’s the goal of this next series? To make “Structure” less of a scary, corporate buzzword and more of a practical tool for achieving real, sustainable success.
What Do I Mean by Structure?
In this context, when I talk about structure, I’m referring to the foundation that determines how a business is built and operates on a daily basis to achieve its goals.
This includes:
Your teams and roles - who does what, and how they work together
Your services or product delivery models
Your systems and processes from onboarding to delivery to follow-up
Your internal communication and decision-making flows
In short, it’s everything that holds your strategy up and turns ideas into action. A well-designed structure helps you operate more efficiently, deliver consistent value, and free up your time as a leader to focus on growth, not just day-to-day firefighting.
The Role of Structure in Business Growth: Why It Matters
Here’s the honest truth - many small and growing businesses don’t start with a solid structure. Things evolve organically. You wear multiple hats, processes are made up as you go, and your “team” might just be you and a few trusted helpers. That’s completely normal at the beginning.
But as your business grows, that informal setup starts to show cracks:
Tasks fall through the gaps
Projects stall because it’s unclear who’s responsible
Bottlenecks form around you as the business owner
Quality becomes inconsistent
New team feel lost without clear systems or expectations
Structure is what helps you go from chaos to clarity.It enables you to scale without burning out. It allows your team to step up and take ownership. And most importantly, it ensures your business can grow without constantly relying on you to hold everything together.
What You Can Expect
Over the coming weeks, I’ll be sharing content around:
How to audit and realign your business structure with your strategy
Creating clarity in roles, responsibilities, and workflows
Common structural issues that hinder growth and how to fix them
Lessons I’ve learned (the hard way) as a business owner, and from working with businesses that had great strategies but weak structures.
Practical tools to help you build the right foundation for where your business is going
Whether you’re a solopreneur mapping out your growth strategy, a scaling business looking to optimize operations, or an established organization wanting to future-proof your systems, this series is for you. When it comes to structure, no business is exempt.
Strategy gives your business direction. Structure gives it stability. And when you have both working in harmony, growth becomes not just possible but sustainable.
If you’ve been struggling with scattered processes, confused about roles, or feeling like your business is running you instead of the other way around, stay tuned. I’ll be walking with you through this next phase, and I can’t wait to share what I’ve learned.
The above article is part of the Make Growth Happen Series which is tailored to empower business owners like you to develop the right strategy, structure and skills needed to take your business to the next level. .
Janice is a Certified Business Coach whose extensive knowledge and experience in various aspects of business has set her on a mission to help business leaders turn their Vision into Reality. She works with them to develop the right strategies, structure, and skills needed to take their business to the next level. She is the Author of The Ten Commandments of Crisis Management. Janice also works with Christian business owners who desire to run their businesses based on Biblical Principles.
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