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Five Most Important Business Growth Drivers.



Imagine yourself at the car dealership, eagerly seeking the car that perfectly matches your dreams. The car dealer, brimming with enthusiasm, eagerly guides you to the most impressive section of the showroom, where he unveils his ultimate masterpiece…


Can you believe it? No wheels!! You lift the bonnet….No engine!! Look inside…No Gearbox!! While its exterior exudes beauty, unfortunately, this car lacks functionality. Regrettably, it is impossible to operate or drive.


Whether you’re aware of it or not, a similar situation occurs when a business fails to establish its growth-drivers. The business may present an attractive façade, yet the truth of the matter is that growth is eluding it. Unfortunately, this is a common occurrence among businesses…but it doesn’t have to be this way. Let’s take a look at the key growth-drivers that can make all the difference — the key factors that separate thriving businesses from stagnant ones.


  1. A Conscious Decision to Grow: Making a conscious decision to grow your business sets the foundation for a proactive and intentional approach to growth. It involves making a deliberate choice to prioritise growth and actively pursuing strategies to achieve it. It also ensures that you prioritise growth-oriented actions, stay focused on your vision, and seize opportunities to drive your business forward.

  2. The Growth-Focused Leader: A growth-focused leader is someone who prioritise and cultivates the development and progress of individuals, teams, and the business. As the one driving growth, it is important to have the right mindset. A growth mindset is crucial for leading a business toward expansion. Also, shifting from an employee mindset to an entrepreneurial mindset allows you to think strategically and innovatively, embrace risks, and seize opportunities that promote growth.

  3. The Growth Strategy: This driver encompasses several steps to develop a clear growth strategy. It involves defining a vision, conducting internal and external assessments to understand the business’s strengths and weaknesses, setting strategic priorities, developing sub-strategies, creating action plans, and establishing mechanisms for monitoring and evaluating progress.

  4. Processes that Facilitate Growth: Evaluating and optimizing processes across all areas of the business is vital. This driver ensures that processes are aligned with the overall vision, operate effectively and efficiently, and contribute to the business’s growth objectives.

  5. Accountability: Accountability plays a significant role in achieving business success. Holding individuals and teams accountable for their actions and outcomes fosters a culture of responsibility, discipline, and continuous improvement. It helps ensure that everyone is working towards the common goal of growth.


By incorporating these drivers into your business approach, you can address various aspects comprehensively and ensure a holistic approach to business growth. These drivers allow you to leave no stone unturned and maximize the potential for success. Also, it is important to note that these drivers can interact and influence each other. A holistic approach that considers multiple factors and their interdependencies is often necessary for sustained and successful business growth.

Over the coming weeks, we will delve deep into each of these key growth drivers and embark on a transformative exploration together. Join me as we lay the foundation for sustainable growth and extraordinary achievements.


The above article is part of the Make Growth Happen Series which is tailored to help business owners take a more Holistic Approach to Business Growth.



Janice is a Certified Business Coach whose extensive knowledge and experience in various aspects of business has set her on a mission to help business leaders turn their Vision into Reality. She works with them to develop the right strategies, structure and skills needed to take their business to the next level. She is the Author of The Ten Commandments of Crisis Management. Janice also works with Christian business owners who desire to run their businesses based on Biblical Principles.

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