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Distinctiveness — How does your Business Stand Out?

If you are a growth-focused leader who adopts a strategic mindset, you will inevitably find yourself pondering these questions:

  1. What sets our business apart from competitors?

  2. How do we differentiate our brand’s identity and messaging to create a memorable impression in the minds of customers?

  3. In what ways do we consistently exceed customer expectations and deliver exceptional experiences that competitors cannot replicate?

  4. How do we continually innovate and stay ahead of the curve to maintain a competitive edge and remain distinct in this rapidly evolving market?

What is the common thread among these four questions? Distinctiveness.

What is distinctiveness?

Distinctiveness refers to that superior characteristic, strength, or quality that sets your business apart from its competitors. It involves the capacity to stand out in the crowded marketplace, making your business the go-to choice for customers seeking your specific product or service, rather than turning to other competitors. By leveraging its distinctive qualities effectively, a business can strengthen its brand identity, build customer loyalty, increase market share, and ultimately achieve long-term success.

Developing and nurturing distinctiveness requires a deep understanding of the target market, competition analysis, strategic planning, as well as continuous improvement. It involves aligning various aspects of the business, including branding, product/service development, marketing, and customer experience, to consistently deliver a unique and memorable offering.

Strategic thinking is also essential in both establishing and sustaining a distinctive position in the market. When making strategic decisions, it is important to assess the potential contribution to setting your business apart from competitors. In addition, continuously evaluating your actions and initiatives from this perspective allows you to consistently strengthen and reinforce your business’s unique identity.

Distinctiveness can manifest in different forms

Distinctiveness can manifest in various ways, and it is vital to assess your business’s performance in each of these areas:

  1. Functionality: Evaluate how effectively your product or service meets the needs and expectations of your target customers. Are you offering something that is innovative, efficient, or of superior quality compared to your competitors?

  2. Accessibility: Determine how easily customers can find and access your product or service. Is your business conveniently located, both physically and online? Are there any barriers or friction points that hinder customers from reaching you?

  3. Reliability: Examine whether you consistently deliver on your promises. Do customers have confidence in your ability to provide dependable and consistent solutions? Building a reputation for reliability helps establish trust and loyalty among customers.

  4. Service Quality: Evaluate the level of service you provide to your customers. Do you exceed their expectations by offering personalized experiences, timely support, and effective solutions? Exceptional service can set you apart from your competitors.

  5. Location: Consider whether your business’s physical location provides strategic advantages. Are you positioned in a way that attracts your target customers and gives you a competitive edge? Location plays a vital role in visibility and accessibility.

  6. Pricing: Analyze how your pricing strategy aligns with your target market. Are you positioned as a premium, high-end brand or as a more affordable option? Assess whether your pricing reflects the value you provide and appeals to your customers.

By evaluating your performance in these areas, you will be able to identify opportunities for improvement, shape your business’s identity and enhance your distinctiveness in the market. As a leader focused on growth, it is essential to continuously question and reassess the distinctiveness of your business because maintaining distinctiveness requires ongoing strategic thinking and planning.

The above article is part of the Make Growth Happen Series which is tailored to help business owners take a more Holistic Approach to Business Growth.

Janice is a Certified Business Coach whose extensive knowledge and experience in various aspects of business has set her on a mission to help business leaders turn their Vision into Reality. She works with them to develop the right strategies, structure and skills needed to take their business to the next level. She is the Author of The Ten Commandments of Crisis Management. Janice also works with Christian business owners who desire to run their businesses based on Biblical Principles.

For full bio and coaching inquiries, go to

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