We are being told that we should expect a deeper recession than in 2009. So what does this mean for us as entrepreneurs? It means time to innovate ourselves out of a recession. Innovation is often seen as being synonymous with the development of new products. While this is true to a degree, it is only part of what constitutes innovation. Some think that it is generating new ideas. However, we would refer to this as ‘creativity’. Creativity is part of innovation but not a subs
